Segmentation & Audiences
Behavioural, demographic and technographic conditions, nested any way, evaluated live, with reachable counts before you launch.
DecideExplore Segments
Understand
Funnels, retention, paths and revenue, on the raw events.
The full report suite, from multi-step funnels and cohort grids to RFM, live activity and shared dashboards.
iOS Android Web
- 1product_viewed8,920 · 100%
- 2product_added5,410 · 61%2 m 10 s
- 3checkout_startedlargest drop2,980 · 55%6 m 40 s
- 4payment_submitted2,210 · 74%1 m 55 s
- 5order_completed1,840 · 83%0 m 40 s
2,430 people dropped between product_added and checkout_started.
Overview
Reports run directly on the event store, so the number in a funnel and the number in a campaign are the same number. Every report is saved as a definition, never a stored result, which means a change in the data is visible the moment it happens and any report becomes an audience in one click.
Only on Edverix
- Funnel to audience in one clickOnly on Edverix
Everyone who dropped off at step three becomes a live, refreshing segment you can message immediately.
- Anomaly detection that explains itselfOnly on Edverix
Not just that checkout starts fell, but that they fell only on Android 14, only since the 3.2 release.
Capabilities
Everything in Analytics
19 capabilities in 4 groups, organised the way the product is.
Funnels
Multi-step funnels
Up to eight steps, four events per step, per-event property filters and a conversion window counted from the first step.
Split by anything
Break every step down by platform, app version, event property or user trait.
Hold a property constant
Follow one order or product id through every step instead of matching any event, so multi-item funnels stop lying.
Time to convert
Median and average time between each pair of steps.
Funnel to audience in one clickOnly on Edverix
Everyone who dropped off at step three becomes a live, refreshing segment you can message immediately.
Trends, retention and paths
Trends
Up to five series per chart with totals, uniques, average per user, property aggregates and active percentage.
Retention and cohort grids
Day, week or month cohorts, heat-shaded, so the retention cliff is visible rather than inferred.
Path analysis
Sankey paths forward from an event and backward into it, so you can ask what happens before churn.
RFM lifecycle grid
Recency, frequency and monetary scores bucketed into named segments, with movement between buckets over time.
Pivots and custom metrics
Multi-dimensional pivots and formula metrics built from arithmetic over your own measures.
Users, sessions and revenue
Active users and stickiness
Daily, weekly and monthly actives, DAU over MAU, new versus returning, by geography, device and version.
Sessions
Duration and depth distributions, activity patterns and a per-session event list.
Revenue and lifetime value
Revenue per user, by segment, cohort and acquisition source. The numbers a board deck is built from.
Uninstall analytics
Net installs, uninstall rate, by platform and acquisition source, with the campaign that preceded the uninstall.
Live activity
Active sessions, last-thirty-minute activity and top events right now, refreshing in place.
Dashboards and delivery
Saved boards
Pin any chart; board-level date and segment filters cascade to every tile.
Scheduled report emails
Daily, weekly or monthly snapshots to subscribers, as a link or CSV.
Threshold alerts
Alert on Slack, email or webhook when an event count or conversion rate crosses a bound.
Anomaly detection that explains itselfOnly on Edverix
Not just that checkout starts fell, but that they fell only on Android 14, only since the 3.2 release.
FAQ
Questions about Analytics
How fast are funnel queries on large event volumes?
Each analysis compiles to a single statement using indexes on project, event name and time, with a per-query timeout so a heavy report never affects ingestion.
Are reports precomputed?
No. A report is a saved definition evaluated on demand, so it reflects the data as of now. Scheduled emails render at send time.
Can non-technical teams build reports?
Yes. Every report is a form, every filter offers real values from the catalog, and you can describe a report in plain language and get a chart to edit.
Get started
See Analytics on your own data.
Send your first event in an hour, simulate your first journey against real history, and keep every byte of it in a database you can query.
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- Bring your own providers
- Export everything, any time