Solutions · Salons, Spas & Booking

Fill the slot, then fill the calendar.

Booking businesses lose revenue twice: when someone browses a service and never picks a slot, and when a regular quietly stops rebooking. Edverix tracks the booking flow step by step, knows each customer's natural rebooking interval, and reaches them on the channel they actually answer.

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catalog / events7 tracked

What we track

7 events

service_viewed: A service page opened.
slot_selected: A date and time chosen, not yet confirmed.
booking_started: The booking form opened.
booking_confirmed: The appointment is on the calendar.
booking_cancelled: An appointment cancelled by either side.
appointment_completed: The visit happened and was closed out.
no_show: A confirmed appointment missed.

Automation

The moments, and what runs at each one.

Each play is a trigger on your own events, an action through your own providers, and a number you can hold it to.

Unfinished booking

Trigger
slot_selected with no booking_confirmed within 30 minutes
Action
WhatsApp holding the slot for a short window, with a one-tap confirm link
Proof
Booking completion rate against control

Appointment reminders

Trigger
booking_confirmed, wait until 24 hours before the slot
Action
SMS reminder with reschedule link; branch on no reply to send a push two hours before
Proof
No-show rate by reminder path

Rebooking cadence

Trigger
Computed attribute median_visit_interval elapsed since appointment_completed
Action
Email with the same stylist and service pre-selected, at the customer's best hour
Proof
Rebooking rate by service category

No-show recovery

Trigger
no_show event from your booking system
Action
Apologetic tone, easy rebook, no discount on the first message; branch to an offer if no rebook in seven days
Proof
Recovered appointments and revenue

Slot fill

Trigger
Business-event relay: cancellation opens a same-day slot
Action
Push to customers with affinity for that service and stylist, first-come-first-served
Proof
Fill rate on released slots

Reports

Reports this vertical lives on.

Every report runs on the raw events, and any report becomes an audience in one click.

Booking funnel by device

Where the flow stalls on mobile web.

Visit-interval distribution

The number the rebooking journey is built on.

No-show rate by reminder variant

A/B test with automatic winner.

Revenue per customer by stylist

Hold staff_id constant across steps.

Channels that carry the weight

WhatsApp
SMS
Push
Email

Platform

Modules that matter here.

The whole platform is available on every plan. These are the parts this vertical leans on first.

Journey Orchestration

Triggers, waits, branches, goals and channel actions on a visual canvas, with per-node stats, versioning and a 30-day replay.

Journeys

Delivery Governance

Frequency caps, quiet hours, suppression, send-rate throttling, a blast-radius ceiling and a delivery log that explains every miss.

Governance

Product Analytics

The full report suite, from multi-step funnels and cohort grids to RFM, live activity and shared dashboards.

Analytics

Segmentation & Audiences

Behavioural, demographic and technographic conditions, nested any way, evaluated live, with reachable counts before you launch.

Segments

FAQ

Questions from Salons, Spas & Booking teams.

Anything not answered here is a demo call away.

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We use a third-party booking system. Can Edverix see bookings?

Yes. Booking systems post confirmations and cancellations to the server API or through a webhook, and the events join the customer's profile like any other.

More industries

PreviousE-commerce & D2C NextMarketplaces & On-demand

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See Salons, Spas & Booking plays on your own events.

Send your first event in an hour, simulate your first journey against real history, and keep every byte of it in a database you can query.

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